In practice, the amount of the advertising appropriation is not very easy to establish. This is because of the lack of a definite relationship, in most cases, between the amount of advertising and the company's sales and profitability. Advertising appropriation is also sometimes referred to as advertising budget.
Investment dictionary. Academic. 2012.
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task method — / tɑ:sk ˌmeθəd/ noun the way of calculating an advertising appropriation by basing it on the actual amount needed to achieve the objectives … Marketing dictionary in english
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